We empower driven men to take control of their health and lead purposeful, active lives with their loved ones.
Our program helps committed fathers and professionals like you lose weight, revitalize your energy, and feel confident being present for life's important moments - whether that's chasing after your kids or living your fullest life.
[ OUR MISSION ]
A clear path in the noise of weight loss
We created Fella to provide men like you with clinically-supported treatments that deliver genuine results, not quick fixes.
Our approach addresses the underlying factors using proven GLP-1 weight management medications.
Progress That Shows
Track key markers like weight, waistline, and metabolic indicators
Plans Built for Men
Every man’s biology is unique — we tailor treatment with GLP‑1 and hormone insights.
Progress That Shows
Track key markers like weight, waistline, and metabolic indicators
Our Values
Science with Purpose
We use real medicine and clinical data to create lasting, meaningful change — not temporary fixes.
Made for Men
Every part of our program is built for the unique biology, mindset, and lifestyle of men.
Change That Lasts
We believe in progress that sticks — supporting men in building healthy habits for life, not just for now.
Power in Ownership
True change starts from within. We help men take back control of their health and future.
Real Support, Real People
Behind every Fella is a team who listens, guides, and genuinely cares — you're never alone in this.
Respect and Trust Always
Your journey is personal. We protect your privacy and earn your trust through transparency and care.
Meet the Founder
Richie Cartwright
CEO & Co-Founder
Built and sold a machine learning company working with the UK government. Struggled for six years with binge eating — built a 10,000-follower Instagram community around men’s eating struggles.
Backed by Science
Kim Hildreth
Health Coach
Kim is a NBHWC-certified Health Coach with a BA in Psychology & Nutrition, and a MA in Educational Leadership. For the last year, Kim has been lead coach at an Oxford VR, an Oxford-based startup using Virtual Reality (VR) to tackle serious mental health disorders like PTSD and psychosis. Kim also runs her own coaching practice and has been a professional beach volleyball player for the USA for the past 7 years. Kim lives in Florida with her partner.
Jordan Pellikan
Fella Coach
Jordan has a BSc in Psychology and an MSC in Sport and Performance Psychology and is a NBHWC-certified Health Coach. He’s specialized in the psychology side of male weight loss, and has over 9 years running his own Health Coaching & Personal Training practice.